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Madison Marriage. While it remains possible to fall head over heels in love with a like-minded stranger in a bar or club, the idea of finding a life-long partner by chance at a party today seems sweetly old-fashioned and somewhat unscientific.

Speak to any millennial about dating in the s or before and they will look at you with amazement at the constraints singletons once faced without the help of mobile phones, social media, dating websites and apps.

Finding love in the 21st century has arguably never been easier. Except, of course, it is not. This abundance of choice has become a headache for many single people and has ultimately spawned a new breed of dating app: elite platforms unashamedly catering to professionals, the wealthy, the highly educated and celebrities.

Luxy declined to provide figures on its profits or revenues, but Krause says it has been profitable since its first year of operation and now has more than 2m users. Those who apply to be accepted on to the app, which is free at the basic level, must first pass a hour process where they are vetted by existing members. But he dismisses concerns about elitism.

But many people wish to find an equally successful partner. Luxy is serving these needs by providing the platform. Why not a dating app for successful people? David Vermeulen, its co-founder, says the idea for the platform came to him six years ago when he was single after spending a depressing evening trawling through dating websites.

The sites were uninspiring, he had little in common with the dating profiles he came across and many of the women lived far away. So he decided to launch something different. The Inner Circle is a cross between a dating app and an events company.

It organises social gatherings for its members, such as polo tournaments, gallery openings or cabaret nights. It also has an app where users can organise dates and view the restaurant or holiday recommendations put forward by other members.

Members are vetted according to a range of criteria, including profession, age and the quality of the pictures they submit. What we do is link people who are serious about dating. I encourage a diverse community, different kinds of people. In Amsterdam it is not considered elitist — it is just another dating app that people use. The League, launched in the US in , caters to professionals who are screened based on what industry they work in, their university education and how many LinkedIn connections they have.

Keep them that way. It promises that its algorithm ensures members will never come across LinkedIn contacts, Facebook friends or colleagues while browsing for potential matches — a level of privacy likely to appeal to business professionals looking to keep their work and personal life separate.

A London-based financier, who met his girlfriend on The League a year ago, concedes he had qualms about using it initially. Essentially I found love. Toffee, a dating app exclusively aimed at the privately educated, launched in the UK this year. Its 7, founding members received a free six-month subscription at launch and additional members pay a £5 monthly subscription fee.

Expansion plans are already under way in India and Nigeria, where a significant proportion of the population is privately educated. Like her competitors, Davis brushes off concerns about the app being elitist. Accessibility help Skip to navigation Skip to content Skip to footer Cookies on FT Sites. Manage cookies. FT Wealth Private wealth. Elite platforms are unashamedly catering to professionals, the wealthy, the highly educated and celebrities.

Share on twitter opens new window Share on facebook opens new window Share on linkedin opens new window Share on whatsapp opens new window. Dating before the internet era is a fascinating concept to anyone born after When it comes to love, money is of course not the most important factor. Toffee dating app Toffee, a dating app exclusively aimed at the privately educated, launched in the UK this year.

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Those who apply to be accepted on to the app, which is free at the basic level, must first pass a hour process where they are vetted by existing members. Twitter: TimHarford. Does my organisation subscribe? World Show more World. World Show more World. Personal Finance Show more Personal Finance.

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