This article was co-authored by Madison Boehm. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston.

There are 7 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback.

In this case, several readers have written to tell us that this article was helpful to them, earning it our reader-approved status. This article has been viewed 78, times. In , dating created nearly 1 billion U. dollars in revenue. One-third of all couples met through online dating, and 1 in 5 people found love using the Internet. The field has become crowded with gimmicks, most of which do not succeed. However, if you can find your special niche, you will be able to create a successful dating service.

Random Article. How to Start a Dating Service. Explore this Article Steps. Tips and Warnings. Related Articles.

Co-authored by Madison Boehm Last Updated: July 9, References Approved. Determine who you want your clients to be. Some agencies cater to executives looking for love but who have no time to find it, others work with people over 50 years old, while some work specifically for gay people. The possibilities are numerous. Decide how you will interact with clients. You can run a traditional service with an office to meet clients face to face, operate solely online, or a combination of both.

The difficult side of that is the competition is fiercer, as you will need more to differentiate yourself. Brick and mortar is obviously more costly, since you'll need to hire people and rent a place, but you will be able to learn more about clients and build those relationships. This can help you in the long term, specially through referrals. Name your business.

Make sure there is no other dating service operating in your area by the same name or online where there may be confusion. Contact your local government to register your company. Make sure you also fill out any forms you may need for tax purposes. In the United States, you will need to get a tax identification number. government agency in charge of managing the Federal Tax Code Go to source.

Research your competition to set pricing and services. Find a way to market yourself to people they may not be working with. Create a website. Even if you do not wish to work through online dating and want to work exclusively with clients face to face, having a website is a great marketing tool. You can also use it to collect basic information from clients prior to your first meeting.

Start setting up friends and family with dates. At this point, you may want to offer reduced rates. If you are successful, they will tell others about your services and bring in your clients for you.

Make fliers and business cards to promote your services. If funding is low, you can easily make your own promotional material or recruit a friend to help. Post fliers throughout your community.

You can also create a mass email to friends or post information on a social networking site. Organize a speed dating event at a local restaurant.

Speed dating involves guests getting 5 to 10 minutes to mingle with another guest. After the set time, guests move onto another guest. Download Article Explore this Article Steps. Tips and Warnings. Related Articles. Co-authored by Ryan Conway Last Updated: June 6, Approved. Study other popular online dating sites to see how to start an Internet dating site. See what appeals to you and research what type of competitor sites are successful, how they work, and what they look like.

Decide on your dating "niche. is the key. Create a section for "profile info. Also contain likes and dislikes, hobbies, etc. Think up a name for your business, check for domain name availability, and design a logo.

Display your logo on your site and all of your business communications. Branding is key to making your site attractive and to have a real "presence" in the online world--which is where you will find most of your customers.

Establish yourself as a new business with a business bank account. It's probably not necessary to obtain a business license. Just having social security number tax documentation is usually sufficient. Use an online "site builder" to set up your online site. Many site builder sites are available and affordable and will walk you through the steps of how to start an Internet dating site. Many sites use templates to make the process quick and easy, and some "builder" sites are even specifically geared towards creating a dating site.

Start by figuring out what kind of pages and content you want to display on your site, and how you'll group them, and go from there. Sign up with a payment processing system. It's not necessary to even set up a merchant account. Reliable third party sites like PayPal are easy to use for accepting payments via email.

Market the site to get users to sign on. Search social media sites for singles to target. Advertise at singles' events and events that suite your site's niche. Do a major e-mail blast to singles, with special offers to provoke interest. Note that new dating sites are no longer allowed to advertise on Facebook. Don't forget to claim your Google My Business listing. You can claim the social media profiles that match your business name and advertise on other social media sites, like Instagram, YouTube, and LinkedIn.

Go over all the details to make sure your site is perfect. Applaud yourself for learning how to set up your own Internet dating site.

Go live and watch your online dating business take off. Who handles the technical administration of the site and what does it usually cost? Well that really depends on you.

You could administer the site yourself if you have the technical knowledge. As to what it will cost, it generally depends on the person or company you hire to administer the site for you. Yes No. Not Helpful 7 Helpful 5. No, Facebook requires manual authorization for dating websites, and is not currently accepting applications for manual authorization. Not Helpful 6 Helpful 5. Kashif Moazzam. That really depends on you. Though a domain name and hosting is the most vital part of a website, and generally you can purchase a domain for about £10 GBP and hosting packages you can shop around for to get them for as little as £5 GBP per month.

Though you can get a better price if you pay annually in advance. Not Helpful 4 Helpful 5. Include your email address to get a message when this question is answered. Offer special features like "chatting," instant messaging and different levels of membership "Silver," "Gold," or "Platinum" that offer extra features depending on the membership and price level.

Helpful 0 Not Helpful 0. Continue sending emails of potential "dates" to members whose memberships have lapsed, to show them what they are missing by not being out in the dating scene with their site. Due to the emotionally fraught nature of dating, it's important to give users an easy way to log complaints and block other users who might send inappropriate or abusive communication.

This is another important aspect of security that must be built into the site. Helpful 53 Not Helpful Use a reliable and secure payment company to guard against potential credit card and bank fraud against members who are giving out secure information online.

Fraud against members can be potentially ruinous for your business. Helpful 43 Not Helpful 8. Beware of sex offenders using the site to lure unsuspecting people into dates. The potential for misuse is always there on dating sites, so security like checking names of new users against a registry of sex offenders measures are an unfortunate but necessary reality of running your own site. Helpful 1 Not Helpful 2. How to. com www. About This Article. Co-authored by:.

Co-authors: Updated: June 6, Categories: Online Dating Services Making a Website. In other languages Español: comenzar un sitio de citas por Internet. Italiano: Creare un Sito Internet di Incontri. Русский: создать сайт интернет знакомств.

Please indicate your email. We use your email to offer you personalised experience. Where to begin, how to determine your target audience, how to start your own dating site, monetization strategy. How to choose the best platform for your site, web hosting, domain name, and site branding.

Internal optimization of the site including keyword research, meta tags, page ranking tools, work with personal data, and more.

Details on how to profit from your dating site, including the use of paid services, contextual advertising, and affiliate programs. Online and offline advertising options, social networking, PPC pay-per-click advertising model, banner exchange, articles, affiliate marketing, and much mor e.

Methods of attracting and retaining site users, such as contests, blog posts, email marketing, and some unconventional advice. If you want to continue testing, please chat with us. View pricing page. GET STARTED for free. Please fill in the blank fields. Have you started a business before? Yes No. Sign in with Google. By continuing, you agree to the Privacy Policy. Getting started Where to begin, how to determine your target audience, how to start your own dating site, monetization strategy.

Building a dating site How to choose the best platform for your site, web hosting, domain name, and site branding. Search engine optimization Internal optimization of the site including keyword research, meta tags, page ranking tools, work with personal data, and more.

Monetization Details on how to profit from your dating site, including the use of paid services, contextual advertising, and affiliate programs.

Dating site promotion Online and offline advertising options, social networking, PPC pay-per-click advertising model, banner exchange, articles, affiliate marketing, and much mor e. Customer retention Methods of attracting and retaining site users, such as contests, blog posts, email marketing, and some unconventional advice. Switch to user mode Switch to admin mode. I own a dating website, and I am looking to modernise my solution. I have a unique idea, and I know precisely what I want to create.

I specialise in affiliate traffic for dating networks, and I want my own dating site to control the process. I am figuring things out. Are you setting a dating website or app for a client? Next Skip.

wikiHow, you always rock. I believe names should always be something that's unique to you as a person, with meaning behind it. Support wikiHow Community Dashboard Write an Article Request a New Article More Ideas Hire Employees for your Technical and Manpower Needs Sometimes finding the person could be the marketing you need. Depending on which business structure you choose, you might have different options for how your business will be taxed.

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